Senior Brand Manager

7 - 10 Years
Kolkata

Job Description

1. Conceptualizing and delivering new TVC communications in line with sharper consumer insight for specific brands.
2. Brand Architecture: Develop the key brand portfolio, segments and sub categories from a consumer needs and emerging trends prospective. Define launch brand architecture and guidelines for future expansion of the brand architecture.
3. Communication Development: Working closely with both research and creative agencies to drive compelling consumer communication which are anchored in strong consumer insights and beliefs. Conceptualizing and delivering new TVC communications in line with sharper consumer insight.
4. Integrated Marketing Interventions: Developing and executing 360 degree media with both use of traditional and digital media plans for the various categories in the portfolio.
5. Lead campaign idea Development and creative execution across media vehicles like TV, Print, OOH and Digital.
6. Development of marketing communications across media including packaging, POS, Retail merchandising and advertising campaigns.
7. Overall responsibility of media planning and buying.
8. Leveraging PR as a building block for brand.
9. Supporting on new product launches and market activations.
10. Measuring performance of overall marketing efforts.

Required Candidate profile

Min 8 years 10 years experience in Brand Management, Brand planning, Market Research, Advertising, Product management etc.
Should be strong in Branding, Advertising, market Research and promotion.

Salary: INR 35,00,000 - 40,00,000 PA.

Industry:FMCG / Foods / Beverage

Functional Area:Marketing, Advertising, MR, PR, Media Planning

Role Category:Marketing

Role:Product/Brand Manager

Keyskills

Desired Candidate Profile

Please refer to the Job description above

Education-

PG:MBA/PGDM

Doctorate:Doctorate Not Required

Company Profile

Berger Paints India Ltd.

Berger Paints India Limited (BPIL) is one of India's foremost paint companies, currently ranked as second largest on the basis of consolidated sales turnover in Indian paint industry.
View Contact Details+

Recruiter Name:Krishnandu

Contact Company:Berger Paints India Ltd.

Website:http://careers.bergerpaints.com