Assistant Product Manager

4 - 9 Years
Kolkata

Job Description

Develop and manage digital marketing campaigns including video and display advertising, SEO, SEM, Social Media and PPC to achieve the targeted number of leads
Devise, implement and monitor effectiveness of strategies to improve the quality of enquiries and therefore conversion to lead at the lowest acquisition cost
Responsible for media planning and budgetary control of digital marketing activities associated with services and lead management
Drive awareness about the service offering resulting in online lead generation Execute digital marketing strategy across all services offered by the company.
Evaluate customer online habits and competitor activity on the digital platform to improve engagement levels of consumers including but not limited to building alliances with other properties where potential customers tend to engage.
Engage with relevant PMG members and build credible content with respect to the services

Required Candidate profile

PGDBM/MBA from leading business school, professionally qualified in Digital Marketing
Good Presentation & Communication skills, Excellent Project Management Skills, Market Research, Business Analytics, Statistics, Creative Acumen and a Collaborative Approach towards completion of designated task.

Salary: Not Disclosed by Recruiter

Industry:Construction / Engineering / Cement / Metals

Functional Area:Marketing, Advertising, MR, PR, Media Planning

Role Category:Marketing

Role:Product/Brand Manager

Keyskills

Desired Candidate Profile

Please refer to the Job description above

Education-

PG:MBA/PGDM - Any Specialization

Company Profile

Berger Paints India Ltd.

Berger Paints India Ltd is an Indian paint company based in India. The company is headquartered at Kolkata offering a wide range of paint and coating solutions for homes, buildings, industries, infrastructure.
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Recruiter Name:Runa Dutta

Contact Company:Berger Paints India Ltd.

Website:http://careers.bergerpaints.com