Devise, implement and monitor effectiveness of strategies to improve the quality of enquiries and therefore conversion to lead at the lowest acquisition cost
Responsible for media planning and budgetary control of digital marketing activities associated with services and lead management
Drive awareness about the service offering resulting in online lead generation Execute digital marketing strategy across all services offered by the company.
Evaluate customer online habits and competitor activity on the digital platform to improve engagement levels of consumers including but not limited to building alliances with other properties where potential customers tend to engage.
Engage with relevant PMG members and build credible content with respect to the services
Required Candidate profilePGDBM/MBA from leading business school, professionally qualified in Digital Marketing
Good Presentation & Communication skills, Excellent Project Management Skills, Market Research, Business Analytics, Statistics, Creative Acumen and a Collaborative Approach towards completion of designated task.
Salary: Not Disclosed by Recruiter
Industry:Construction / Engineering / Cement / Metals
Functional Area:Marketing, Advertising, MR, PR, Media Planning
Desired Candidate Profile
PG:MBA/PGDM - Any Specialization
Berger Paints India Ltd.